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Taken for a Ride: How Daimler-Benz Drove Off With Chrysler

Taken for a Ride: How Daimler-Benz Drove Off With Chrysler

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Author: Stertz, Bradley A

Binding: Paperback

ISBN: 9780060934484

Details:

Author: Stertz, Bradley A

Brand: Harper Paperbacks

Binding: Paperback

Number Of Pages: 432

Release Date: 19-06-2001

Part Number: illustrations

EAN: 9780060934484

Package Dimensions: 8.0 x 5.2 x 0.9 inches

Languages: English

Description:

Here is the book that exposed the Daimler-Chrysler "merger of equals" as a bold German takeover of an industrial icon. Taken for a Ride reveals the shock waves felt around the world when Daimler-Benz bought Chrysler for $36 billion in 1998. In a gripping narrative, Bill Vlasic and Bradley A. Stertz go behind the scenes of the defining corporate drama of the decade -- and in a new epilogue chart its chaotic aftermath.

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