The story of how Japan adopted and ultimately revived traditional American fashion Look closely at any typically "American" article of clothing these days, and you may be surprised to see a Japanese label inside. From high-end denim to oxford button-downs, Japanese designers have taken the classic American look—known as ametora, or "American traditional"—and turned it into a huge business for companies like Uniqlo, Kamakura Shirts, Evisu, and Kapital. This phenomenon is part of a long dialogue between Japanese and American fashion; in fact, many of the basic items and traditions of the modern American wardrobe are alive and well today thanks to the stewardship of Japanese consumers and fashion cognoscenti, who ritualized and preserved these American styles during periods when they were out of vogue in their native land. In Ametora, cultural historian W. David Marx traces the Japanese assimilation of American fashion over the past hundred and fifty years, showing how Japanese trendsetters and entrepreneurs mimicked, adapted, imported, and ultimately perfected American style, dramatically reshaping not only Japan's culture but also our own in the process.
Ametora: How Japan Saved American Style
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Author: Marx, W. David
Binding: Hardcover
ISBN: 9780465059737
Details:
Author: Marx, W. David
Brand: Basic Books
Edition: 1
Binding: Hardcover
Format: Illustrated
Number Of Pages: 296
Release Date: 01-12-2015
Part Number: 79 B/W photos throughout; 8 pp. glossy i
EAN: 9780465059737
Package Dimensions: 8.5 x 5.7 x 1.1 inches
Languages: English
