Using examples from his work with Disney and as a senior-level hospital executive, author Fred Lee challenges the assumptions that have defined customer service in healthcare. In this unique book, he focuses on the similarities between Disney and hospitals―both provide an "experience," not just a service. It shows how hospitals can emulate the strategies that earn Disney the trust and loyalty of their guests and employees.The book explains why standard service excellence initiatives in healthcare have not led to high patient satisfaction and loyalty, and it provides 9 ½ principles that will help hospitals gain the competitive advantage that comes from being seen as "the best" by their own employees, consumers, and community.
If Disney Ran Your Hospital: 9 1/2 Things You Would Do Differently (Distributed (Non-HAP))
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Author: Lee, Fred
Binding: Hardcover
ISBN: 9780974386003
Details:
Author: Lee, Fred
Brand: Brand: Second River Healthcare
Edition: 1
Features:
- Used Book in Good Condition
Binding: Hardcover
Number Of Pages: 215
Release Date: 01-01-2004
Package Dimensions: 8.8 x 5.9 x 0.7 inches Languages: English
EAN: 9780974386003
