NATIONAL BESTSELLER The book that started the guerilla marketing revolution, expanded and completely updated for the twenty-first century. Jay Levinson's Guerrilla Marketing revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid and effective ideas, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including strategies for marketing on the internet (explaining when and precisely how to use it); tips for using new technology, such as podcasting and automated marketing; programs for targeting prospects and cultivating repeat and referral business, and management lessons in the age of telecommuting and freelance employees. Guerrilla Marketing is the entrepreneur’s marketing bible—and the book every small-business owner should have on his or her shelf.
Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
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Author: Jay Conrad Levinson
Binding: Paperback
ISBN: 046442785914
Details:
Author: Jay Conrad Levinson
Brand: Levinson, Jay Conrad/ Levinson, Jeannie/ Levinson, Amy
Edition: Updated,Expanded
Features:
- Used Book in Good Condition
Binding: Paperback
Number Of Pages: 384
Release Date: 22-05-2007
Part Number: 9780618785919
Package Dimensions: 9.0 x 6.1 x 1.2 inches Languages: English
EAN: 0046442785914
